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» Cinematour Forum   » Cinemas and Theatres   » I need Info on the LUXURY THEATRES chain of the 1980's?

   
Author Topic: I need Info on the LUXURY THEATRES chain of the 1980's?
Floyd E. Perry, Jr.
New Member

Posts: 37
From: Stockton, CA
Registered: Jul 2005


 - posted November 11, 2007 09:53 PM      Profile for Floyd E. Perry, Jr.   Email Floyd E. Perry, Jr.         Edit/Delete Post 
This actually is a mystery theatre chain I need to find out a little more about? On April 18, 1982, the SHERWOOD THEATRE in STOCKTON, CA closed its doors under the PLITT THEATRE chain management. The Sherwood reopened later that week under the management of a LUXURY THEATRES on April 23, 1982. This only lasted until July 1, 1982 when FESTIVAL ENTERPRISES (which owned the FESTIVAL CINEMAS) took over. I want to know a little about LUXURY THEATRES? Who owned it? Is it still around? Around the same time, LUXURY THEATRES also took over both the CAPITOL THEATRE and STATE THEATRE in SACRAMENTO,CA. Did PLITT THEATRES sell their whole chain to LUXURY THEATRES? Or just a few of them?

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Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004


 - posted November 12, 2007 08:58 AM      Profile for Mark Campbell   Email Mark Campbell         Edit/Delete Post 
Could this be Tom Moyer's notoriously crappy Portland, OR-based Luxury Theatre chain? If it is there is some discussion about the chain here:
http://cinematreasures.org/theater/18870/
Moyer's Luxury theatres was eventually bought out and upgraded by the respectable Act III chain in the early '90's. Act III was subsequently bought up by Regal.

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Ken Layton
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Posts: 87
From: Olympia, WA
Registered: Oct 2004


 - posted November 12, 2007 10:33 PM      Profile for Ken Layton   Email Ken Layton         Edit/Delete Post 
Plitt Theatres sold out some of their Washington state theaters to "A Theatre Near You, Inc.". Those theaters werethen taken over by Oasis Cinemas (www.oasiscinemas.com).

Tom Moyer's Luxury Theatres (and it's various incarnations) first started in 1962 in Portland, Oregon. Tom was a former heavyweight professional boxer in the 1940's. The entire Moyer family have been involved in theaters for nearly 90 years.

Harry Moyer started the Moyer Popcorn company around 1920 I believe. Guess what brand of popcorn was used in Tom Moyer's theaters?

Larry Moyer and his brother Tom ran Moyer Theatres until 1962 when the two brothers had a big fight. Larry kept Moyer Theatres and Tom started Luxury Theatres. Tom's first theater was the Foster Drive-in theater in Portland. Originally employing union projectionists, Tom got fed up with all the perks and constant pay raises the union guys got. So he fired all the union guys and started running the theaters with non-union projectionists. This was around 1965-1966 era. Tom absolutely hated the union. Gradually Tom saved up quite a bit of money and started acquiring tons of theaters in the Pacific Northwest. He eventually had more theaters than his brother and each brother started to build new theaters right across the street from each other. Tom also brought his sons into the theater business with each son having their own chain of theaters.

Tom Moyer and his sons, Tom junior and Tim Moyer all are now extremely wealthy after the buyout by Norman Lear's Act 3 Communications back in 1990. The Moyers had to sign a 7 year non-compete agreement. That's now long expired and the Moyers have a few theaters again. Sure back in the old days Tom Moyer senior was penny-pinching in his theaters but in later years now has really gone to town spending money on new theaters. He also is a major land owner with property all over the northwest. I have had the distinct pleasure of working for Tom junior since 1982 and love every minute of it.

Tom Moyer senior ran the theaters under various company names:

Luxury Theatres
General American Theaters
General American Theater Supply
Tom Moyer Theaters
T.M.T. Management Company
T.M.T. Real Estate
T.M.T. Construction
Eastgate Theatres

When he sold out to Act 3, virtually the same corporate personnel stayed on with Act 3. Once Regal Cinemas took over Act 3, roughly half the people stayed with Regal and the other half went to (Scott) Wallace Theaters. Wallace Theaters had their offices in Tom Moyer's Taylor Building (919 SW Taylor).

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted November 14, 2007 08:48 AM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
This was likely Syufy Luxury Theatres (later Century Theatres), because they did take over Plitt's State and Capitol in 1982. I think this was around the same time Syufy began to operate the Boulevard and Parkway in Las Vegas (one or both were Plitt). I was unaware that Syufy operated the Sherwood for a month, but it makes sense.

Floyd, where are you getting all this Plitt info? Is there more? I wanna see, I liked Plitt (or what I've seen history of.)

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Richard A Stegman Jr
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Posts: 267
From: Calimesa,CA
Registered: Jun 2003


 - posted November 15, 2007 12:39 AM      Profile for Richard A Stegman Jr   Email Richard A Stegman Jr         Edit/Delete Post 
Up until the '80s,the Boulevard Twin was a Mann theatre as was the Fox. Plitt had the Parkway,which was just a couple of miles from the Boulevard on Maryland Parkway.

All three were acquired by Syufy/Century until they all closed around 1986/87.

Why Cineplex/Odeon didn't take the Parkway when they took over Plitt is beyond me.

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Scott D. Neff
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Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted November 15, 2007 12:50 AM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
Perhaps they thought "How on Earth will Las Vegas ever be big enough to justify us running a theatre there?!?!?!".

And now they're overscreening the place.

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Richard A Stegman Jr
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Posts: 267
From: Calimesa,CA
Registered: Jun 2003


 - posted November 15, 2007 03:08 PM      Profile for Richard A Stegman Jr   Email Richard A Stegman Jr         Edit/Delete Post 
Yeah,they are. Regal just opened a theatre in suburban Henderson,15 miles away,and a Rave theatre.located near the 215/15 interchange just south of the strip,opens tomorrow.the 16th.

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted November 15, 2007 06:20 PM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
The Casinos must be giving them great deals and practically building the entire thing for each chain to justify all this building.

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Richard A Stegman Jr
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Posts: 267
From: Calimesa,CA
Registered: Jun 2003


 - posted November 15, 2007 07:57 PM      Profile for Richard A Stegman Jr   Email Richard A Stegman Jr         Edit/Delete Post 
Oddly enough,the new Rave Town Square isn't directly connected to any casino unlike the Regal which is part of the Fiesta casino property.

The Rave sits on land near McCarren Airport on the Strip side.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003


 - posted November 25, 2007 08:42 PM      Profile for Chris Utley   Author's Homepage   Email Chris Utley         Edit/Delete Post 
Just got back from Vegas and went to both theatres. Regal Fiesta is lame. Rave is pretty decent. Both feature all digital projection.

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David Au
Member

Posts: 133
From: Walnut Creek, CA
Registered: Sep 2006


 - posted November 26, 2007 06:12 PM      Profile for David Au   Email David Au         Edit/Delete Post 
I'd like to hear about the new theaters.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003


 - posted November 29, 2007 04:19 PM      Profile for Chris Utley   Author's Homepage   Email Chris Utley         Edit/Delete Post 
Rave: 18 screens - 6 large auds on the left side & 12 shoeboxes on the right - with digital projection and sound on flat screens with SIDE MASKING in the large auds...all covered in a blinding flash of Pastel colors. The bathrooms alone will drown you in a sea of Orange. Reminds me of The Bridge in LA.

Regal Fiesta in Henderson: LAME. 12 shoeboxes with 2 screens trying to pass themselves off as large auds. All top masking. All digital projection. All BLAH!

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Floyd E. Perry, Jr.
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Posts: 37
From: Stockton, CA
Registered: Jul 2005


 - posted December 24, 2007 09:40 PM      Profile for Floyd E. Perry, Jr.   Email Floyd E. Perry, Jr.         Edit/Delete Post 
Sorry I took so long Scott. The information I got was from the STOCKTON RECORD newspaper. Only there wasn't any articles, just the change in ads in the paper from PLITT to LUXURY to FESTIVAL. I assumed LUXURY was connected to the CENTURY THEATRES chain.

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Bill Elam
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Posts: 2
From: Clarkston, WA
Registered: Mar 2007


 - posted June 29, 2010 11:35 AM      Profile for Bill Elam   Email Bill Elam         Edit/Delete Post 
Just to let you know: I worked for Landmark Cinemas of Canada (in the US) for 6 years then Luxury Theaters in the mid 80's and then Syufy/Century Theatres for over a decade.

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Bill Elam
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Posts: 2
From: Clarkston, WA
Registered: Mar 2007


 - posted June 29, 2010 03:11 PM      Profile for Bill Elam   Email Bill Elam         Edit/Delete Post 
cont.
I was there when we closed the Capital and State theaters and opened up a 14 screen complex and a 16 screen complex in the Sacramento area within ten days of each other. As a tech, it was a busy time.

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