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Author
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Topic: AMC "All-Digital" Tyler Mall 16 Opens
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David Au
Member
Posts: 133
From: Walnut Creek, CA
Registered: Sep 2006
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posted January 05, 2008 02:42 PM
I have seen countless films over the years and I still prefer film over digital projection. However, I have seen digital projection many times at various theaters. Digital isn't all that great, but it isn't as horrible as the "anti-digital fanatics" claim. Those who are anti-digital usually are projectionists. Their jobs and livelihoods are threatened as they are about to be eliminated in favor of automated digital projection.
Digital projection has it's limitations, but it looks decent and most average movie patrons can't tell the difference. In fact, most average movie patrons think it is even better. That's what I call marketing hype. Just tell the audience it is "brand new cutting edge technology" and people will rave about how amazing it looks even if the resolution is half that of film.
Digital projectors are expensive and it will no doubt lead to higher ticket prices and higher food costs. Movie studios are not paying a dime to theaters to pay for these new projectors.
However, I believe that the 4K digital projectors at the handfull of recently opened All Digital AMC Theatres are donated. AMC would never pay for such things on their own. Sony wants to spark a buying frenzy in their 4K projectors. "Hey, look! AMC has these new Sony 4K Digital Projectors. Regal, Cinemark, and other companies that use 2K projectors, you better buy our 4K projectors or else everyone will abandon Regal and Cinemark for AMC's All Digital theaters."
Right now Regal, Cinemark, Arclight, and all the rest are only buying the cheaper 2K projectors. Sony is desperate to get customers away from rival digital projector companies like Christie who make 2K projectors.
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Todd Erwin
Member
Posts: 68
From: Newport Beach, CA
Registered: Feb 2006
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posted January 07, 2008 01:56 PM
As for digital vs film, there are quite a few theatres where the digital presentation blows the film presentaion out of the water. Edwards/Regal Metro Pointe in Costa Mesa, CA comes to mind. Walk in to the digital auditorium (screen #1), then walk in to one of the other film auds showing the same movie, and the film presentation is not uniformly focused, out of frame, and dark. Oh, and if the movie has been playing for more than a week, the film will already be scratched and full of dust.
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