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Topic: New Theatre Complex in Olympia
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Ken Layton
Member
Posts: 87
From: Olympia, WA
Registered: Oct 2004
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posted May 23, 2007 10:35 PM
I got the tour (brief) of the theater today. All Strong booth ( Strong platters, Highlight 2a, Simplex, DTS XD10, QSC amps).
Auditoriums have JBL surrounds and JBL screen speakers. There's red drapes on the wall, black linoleum tile on the floor, generic dark carpet, and what looks like the same seats Regal uses.
Definitely self serve snack bar (4 Gold Medal poppers) with Coke products. I noticed tons of gold framed poster cases all over. Elongated "V" wall sconce lights. There's an electric roll down gate that closes off the lobby from the mall.
I saw the sign company installing the neon channel letters. It says "Century Theaters". Electricians were wiring the signs when I left this afternoon. I saw electricians still installing exit signs throughout the building.
My opinion is that it's a nice theater, but definitely not as good as the Regal Martin Village 16. Even so, it's definitely a hundred times step up from the former Larry Moyer Capital Mall Cinemas 4 that this new theater replaces. Parking is still a big trouble here though. If you attend this theater either ride the city bus or cram as many people into your car as possible.
This is indeed a 14 plex. One hallway has auditoriums 1 through 7 while the other hallway has auditoriums 8 through 14. There's a "Starcade" game arcade on the west side of the building accessed via the lobby.
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Scott D. Neff
Tour Guide
Posts: 661
From: San Francisco, CA
Registered: Feb 2003
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posted May 25, 2007 01:06 AM
quote:
The design of the outside of the building is virtually the same as the Century in Deer Park, IL. That Century is very plain.
If I recall, the next few builds are the plain and simple symmetrical plexes similar to Deer Park. Summit Sierra iss like that so is Bloomington, IL I think. Hayward, CA and Boulder, CO will be like that as well.
The 20-plexes that are due up will be interesting (Clackamas, Tan-Foran). I was looking forward to them because they were some of the first plans that every department was getting involved with, not just operations. A lot of locations were built mostly to wow the customers, but as time went on, enough squeaky wheels were heard that finally there was going to be a better system of rooms to actually support the business. (Imagine a stock room big enough to actually HOLD all your stock?)
Should be interesting.
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Christopher Crouch
Member
Posts: 292
From: Anaheim, CA
Registered: Feb 2006
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posted May 26, 2007 03:33 PM
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A lot of locations were built mostly to wow the customers, but as time went on, enough squeaky wheels were heard that finally there was going to be a better system of rooms to actually support the business. (Imagine a stock room big enough to actually HOLD all your stock?)
Not to venture too far off topic, but I wonder if that will carry over for a while. Chains tend to go through concept cycles; front end focus (i.e. the "wow" factor for customers), functional focus, low cost focus, etc. Unfotunately, it always seems as if chains go to extremes in these concepts, neglecting other areas. It would be nice if they actually tried building an impressive complex for customers WITH the kind of support facilities that meet operations needs. I'm primarily interested in whether Cinemark will continue Century plans longterm or switch over to their own after the earmarked Century projects are completed.
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