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» Cinematour Forum   » Cinemas in the News   » Greeley, CO: Curtain Falls on Bittersweet

Author Topic: Greeley, CO: Curtain Falls on Bittersweet
The Evil Sam Graham

Posts: 85
From: Des Moines, IA
Registered: Jan 2004

 - posted January 13, 2004 05:17 PM      Profile for The Evil Sam Graham   Author's Homepage   Email The Evil Sam Graham         Edit/Delete Post 
SOURCE: Greeley Tribune

One movie theater will take its last bow Sunday, and another one may soon leave Greeley's stage.

The Bittersweet 4, 3760 10th St. in Greeley, will close after the last movie flickers out Sunday evening because its lease was terminated by the landowner, who sold the property, said Dick Westerling, spokesman for Regal Entertainment Group, a company that includes Regal Cinemas and United Artists and owns the theater.

Plans have been filed for the Bittersweet building to be torn down and replaced with a Walgreens drug store, Greeley's city planners said. That could mean Cables End restaurant would be torn down, closed for six months and rebuilt near the location. But a manager of the Italian restaurant said employees haven't been told much.

Plans, in fact, aren't set for the proposed drug store either, although they face a relatively easy path from the city to get there: approval from the Greeley City Council for a minor zoning change and a design review from city planners are the only hurdles. The proposal could reach the planning commission by next month. Developers don't need approval from the city council to start demolition, but they do need a permit.

Coldwell Banker plans to move to the corner of 71st Avenue and 20th Street by the end of the month, so developers also would tear down its building in the 3700 block of 10th Street.

When the curtain rises on the new center, Greeley could see the Walgreens and a new Bank of Choice, both in 15,000-square-foot buildings, and a new, 5,000-square-foot Cables End.

The only reason Bittersweet is closing is because it no longer has a lease, Westerling said. But the Greeley Mall's new movie theater, a 12-screen Cinemark with stadium seating, was sure to cut into its profits. In fact, Regal's other movie theater in Greeley, the Cooper Twin, may be on its way out as well.

Developers have expressed interest in buying the Cooper, Westerling said. It's an old building - only a handful of twin theaters remain in Colorado - but a great location. Both Johnny Carino's and the Texas Roadhouse next door are doing well, and rumors are builders want to tear down the Cooper Twin and start fresh with either a restaurant or a small shopping center. City planners said they expect the theater to sell in the next year, but Westerling said the Cooper still does well for an old theater, and Regal is listening to offers but doesn't feel pressured to sell.

"At this time, we intend to operate that location," Westerling said, "but we'll continue to evaluate the performance of the theater."

Carmike Cinemas, however, won't close its location at 2495 28th St. and is developing plans for a possible renovation, including a new sound system. It also has plans to be aggressive about getting movies the Cinemark won't have.

"We're not going anywhere," said Glen Hamilton, manager of Carmike.

The new 16-screen Cinemark in Fort Collins didn't shut down the Carmike there, Hamilton said, and new construction always means new competition. The Texas Roadhouse, for example, has to deal with the new Outback Steakhouse in the growing CenterPlace shopping center at 47th Avenue and U.S. 34 Bypass.

"We've just got to deal with the competition," Hamilton said. "It's been a long time coming."

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