From: Dallas, TX
Registered: Feb 2003
posted January 09, 2004 12:29 PM
From the Pacific Business News:
Wallace Theatres closes art houses
The Wallace Theatre chain, abandoning its experiment with art house movies at Restaurant Row, will start this weekend to use the nine screens there for budget-priced showing of films that have just wrapped up their premium-priced theatrical releases.
This means that when a new movie's full-price run at other theaters in Honolulu appears to be played out, the film will be shown at Restaurant Row for 50 cents before 6 p.m. and $1 in the evening. Portland, Ore.-based Wallace is already doing this at Kailua, Keolu and Kress Cinemas in Hilo.
Theaters make most of their profit from food and drink sales, not ticket prices. Art films shown at Restaurant Row in recent months seemed to draw patrons who did not spend much at the food concessions.
Wallace's larger rival Consolidated Theatres still shows art films at the Varsity Twins, a block down the hill from the main campus of the University of Hawaii, though a developer has proposed razing this historic theater for housing and retail. Art films are also shown at the Honolulu Academy of Arts.
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