posted October 28, 2010 05:01 AM
Is anyone aware of a discount/sub run theatre with digital projection on all screens? (note: I'm refering to commercial grade digital projection, not utilizing something like home consumer LCD projectors). This week, the discount cinema I oversee completed a full conversion to digital projection. I'm trying to determine if this was a national "milestone" or merely a regional first. I'm aware of discount theatres with one or two digital screens, but I haven't located any that are fully digital yet.
posted October 28, 2010 01:09 PM
Since a discount house usually means a cinema is at or nearing the end of its life cycle, I am curious what the business case for spending the money to convert a whole discount multiplex? 3D?
posted October 30, 2010 07:17 AM
I assume with Carmike closing theaters, like the one in Sandusky which was all digital (last time I was there it was 35MM and otherwise had a late 80's vibe) - there may be digital equipment for sale. Also if theaters are upgrading circuit wide to digital 4K, there may be 2K equipment that might become available second hand. I assume this is how smaller operators will be able to take their chains all digital if they must, of coarse the danger is you'll have a mess of servers and projectors that might counter the benefits of running on virtual autopilot.
posted October 30, 2010 09:51 PM
Not all discount theatres are waiting out a lease or on their proverbial last breath. Some are actually quite lucrative and more than pull in enough revenue to warrant such an expenditure. We also installed all new equipment (no cast offs or hand me downs from others) in this conversion.