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» Cinematour Forum   » Cinema Yak   » AMC introduces "value menu"

   
Author Topic: AMC introduces "value menu"
Adam Martin
Administrator

Posts: 1090
From: Dallas, TX
Registered: Feb 2003


 - posted August 28, 2006 04:00 PM      Profile for Adam Martin   Author's Homepage   Email Adam Martin         Edit/Delete Post 
From a press release:

quote:
AMC THEATRES(R) ANNOUNCES CREATION OF CONCESSION VALUE MENU WITH NEW "CLIP'S PICKSSM" OPTION

Moviegoers Can Purchase 3 Concession Items for as Low as $7

Kansas City, Mo. (August 28, 2006) - AMC Theatres today announced the circuit-wide launch of its new concession value menu, Clip's Picks, which will begin in theatres Friday, Sept. 1, 2006. Clip's Picks gives moviegoers the opportunity to create their own 10-item value menu. Depending on the market and AMC theatre, guests can purchase Clip's Picks concession items at $2.75 or $3.00 each, or a combination of three items for $7.00 or $7.50.

Clip's Picks, a first in the theatre industry, carries on AMC's commitment to GuestFirstSM service and tradition of industry-leading innovation. It represents the most popular categories of concession items for AMC: drinks, popcorn and candy. Clip's Picks 10-item concession menu will consist of 16-ounce fountain drinks, 32-ounce popcorn, 16.9-ounce Dasani(R) water, 16-ounce ICEE(R) or Arctic Blast(R) and any of AMC's six regular candy selections (Welch's(R) Fruit Snacks (5.0 oz.), Milk Duds(R) (3.0 oz.), Whoppers(R) (2.75 oz.), Buncha Crunch(TM) (3.2 oz.), SunMaid(R) Milk Chocolate Covered Raisins (3.5 oz.) and Clip Gummi Stars(R) (3.5 oz.)). Clip's Picks will be available to guests seven days a week, all day.

"Clip's Picks allows moviegoers of all budgets the opportunity to enjoy some of their favorite movie snacks along with the experience of seeing a movie the way it was meant to be seen--on the big screen," said Phil Singleton, president and chief operating officer of AMC Theatres. "The introduction of Clip's Picks is part of AMC's commitment to deliver the best possible out-of-home entertainment experience, conveniently and affordably."

Clip's Picks, named after AMC's "film-strip" character, Clip(R), was originally tested in 37 theatres in six markets including, Charlotte, Chicago, Columbus (Ohio), Denver, Jacksonville and Kansas City. Due to the popularity of the program, AMC has expanded Clip's Picks circuit-wide at more than 310 AMC theatres in the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic Johnson theatres and AMC Cineplex Odeon theatres.

AMC has a long-standing tradition as an exhibition industry innovator. In recent months, AMC has been proud to introduce two other innovative programs, including: A.M.Cinema, which provides morning guests the opportunity to see first-run movies at the best ticket price of the day before noon on Fridays, Saturdays, Sundays and holidays, and AMC SELECT, which devotes at least one screen at designated AMC theatres to showing specialty films 365 days a year. An industry leader since 1920, AMC is known for its commitment to guest satisfaction and is credited with many of the industry's major innovations, including the multiplex and megaplex.

About AMC Entertainment Inc.

AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. With a history of industry leadership and innovation dating back to the early 1900s, the company today serves more than 250 million guests annually through interests in 411 theatres and 5,601 screens in 11 countries including the United States. The company is headquartered in Kansas City, Missouri. Additional information is available online at " target="_blank">www.amctheatres.com.[/quote]

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David Wodeyla
Member

Posts: 65
From: Natick, MA
Registered: Jun 2004


 - posted August 28, 2006 07:32 PM      Profile for David Wodeyla   Author's Homepage   Email David Wodeyla         Edit/Delete Post 
quote:
"Clip's Picks allows moviegoers of all budgets the opportunity to enjoy some of their favorite movie snacks along with the experience of seeing a movie the way it was meant to be seen--on the big screen," said Phil Singleton, president and chief operating officer of AMC Theatres. "The introduction of Clip's Picks is part of AMC's commitment to deliver the best possible out-of-home entertainment experience, conveniently and affordably."
The way buying a candy bar is presented here, one would think they had just introduced a return to quality film presentation by licensed union projectionists. How much will they increase ticket prices in time for the Thanksgiving releases?

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Ron Newman
Member

Posts: 145
From: Somerville, MA
Registered: Jan 2005


 - posted August 29, 2006 10:09 AM      Profile for Ron Newman   Email Ron Newman         Edit/Delete Post 
It's still got to be a better value to walk around the corner to 7-11 or CVS and buy your snacks there before the movie.

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