Cinematour Forum: AMC TAKES OVER MANN CRITERION 6

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»	Cinematour Forum » Cinemas and Theatres » AMC TAKES OVER MANN CRITERION 6 (Page 4)

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Topic: AMC TAKES OVER MANN CRITERION 6

Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003

posted June 30, 2010 09:21 AM

quote:
Seems like the Criterion would make a good Fork and Screen if AMC goes through with a new theatre on the Promenade.

I concur

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Edward Havens
New Member

Posts: 50
From: Walnut Creek, CA
Registered: Oct 2009

posted June 30, 2010 08:55 PM

As a former manager of the Criterion, I can say with absolute certainty there is not enough space there for the Fork and Screen concept without kicking out Brookstone to make room for a kitchen, and doing some major remodeling.

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Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004

posted June 30, 2010 09:13 PM

I think if AMC converts the Criterion or the Marina Del Rey Cineplex into a Fork and Screen they would have to do what Gold Class has done in Santa Monica and Redmond, WA and Cinebarre has done in Seattle: sacrifice a screen to make way for the kitchen.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003

posted June 30, 2010 10:34 PM

You mean "What Gold Class has done in Pasadena"...right?

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003

posted June 30, 2010 11:47 PM

Marina 6 has a ton of room without knocking out a theater. They convert the kitchen of the normal stand. Olathe 30 converted one wing without losing a theater. They just build out the stand.

On a related note they removed the MANN off the marquee. I drove by it this evening.

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Brad Erickson
Member

Posts: 117
From: West Hollywood, CA
Registered: May 2006

posted July 01, 2010 08:56 AM

This is the first I have heard of FORK & SCREEN. How awful! Can't we just have movie theatres that show just movies? So many gimmicks these days and AMC is the culprit of most of them. AMC is ruining film exhibition on so many levels. They are really awful when it comes to presentation anyway; add the distraction of serving food and the chomping of the food. This is just ridiculous.

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003

posted July 01, 2010 09:29 AM

AMC has had fork and screen technically for years at Buckhead Backlot 6 in Atlanta and then in 2002 when it acquired the Framingham and Yorktown Premium theaters from GCC. The idea now has spread to keep the megas from becoming dinosaurs. In Studio 30 Olathe's case they converted one wing to Fork And Screen and it is run seperately than the rest of the theater. 13 screens as fork and screen and 17 as regular. Its not a new idea but something they have had for years.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003

posted July 01, 2010 09:52 AM

Brad: The Fork & Screen concept is an off-shoot of the Drafthouse Cinema concept where theatres serve a full menu that patrons can eat while watching the flick. Drafthouse Cinemas bave been going on since the mid 90's or so in the rest of the country. LA is just about the only place in the US that does not have a drafthouse...the closest thing we have to that is Gold Class.

FWIW, AMC did not pioneer this concept. There are a plethora of mom & pop cinemas (mostly in Texas) who have been running this concept long before AMC's Fork & Screen thing started popping up.

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003

posted July 01, 2010 11:44 AM

I think Food+Movie is the future. Especially food+movie+drinks... one stop shop for all your going out and relaxing needs. Add to that if the complex is strictly 21+ then you got yourself a true niche. I know that I would drive past numerous theatres if it meant I could go to one that served food and drinks and didn't have teens texting the whole time.

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Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004

posted July 01, 2010 12:19 PM

Right Chris thats what I did mean. I think its a great way to keep smaller older plexes open or at least "downsize" a slow megaplex. Seems like some of the dine and drink theaters can play same day and date with the regular theaters in the same zone. Must be cause its a specialized thing?

I have a friend in Los Feliz who swears by Gold Class. Its the only place she'll see a movie now.

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Brad Erickson
Member

Posts: 117
From: West Hollywood, CA
Registered: May 2006

posted July 01, 2010 12:58 PM

I guess people need to be constantly eating. Could explain why everyone is getting so fat, they cannot find time to put the fork down. Popcorn is not enough, now you have to have a full meal. If people think this is the way to see a film then fine. Personally, I think it is a ridiculous concept. You should just go watch the film. Dinning is a social experience that should have nothing to do with film watching.

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Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004

posted July 01, 2010 01:05 PM

My friend likes the 1st class treatment and lack of teens etc. She never really does a full meal, just drinks and an appetizer. Its the pampering that got her hooked. If you can afford it...

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003

posted July 01, 2010 01:49 PM

One day I'll splurge and take my wife to Gold Class. One day. [Big Grin]

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Brad Erickson
Member

Posts: 117
From: West Hollywood, CA
Registered: May 2006

posted July 01, 2010 02:04 PM

I guess I am in the minority on this. When I go see a film I like to have no interuptions and I like it quiet. Perphaps I like Arclight Hollywood so much because I can get that, and if I choose to Nosh I do it before or after I leave the theatre. The Arclight provides the Teen-Free environment and the perfect film watching experience.

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003

posted July 01, 2010 02:22 PM

Fine print in Brads last post about Arclight:

*applies to Hollywood only. Teens do run rampant at Pasadena Arclight and I am sure will at Beach Cities Arclight.

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