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» Cinematour Forum   » Cinemas and Theatres   » Beverly Center 13 Cinemas (Page 1)

 
This topic comprises 5 pages: 1  2  3  4  5 
 
Author Topic: Beverly Center 13 Cinemas
Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004


 - posted January 05, 2007 07:35 AM      Profile for Mark Campbell   Email Mark Campbell         Edit/Delete Post 
Just went to the Beverly Center 13 Cinemas now run by Mann Theatres. (it was the only place in my area still playing "Flags of our Fathers" and "Casino Royale", which I wanted to see a 2nd time).

Oddly, until you get into the theatre and see the name tags on the employees, you would not know it to be a Mann Theatre. The sign outside the doors in the mall is a generic "Beverly Center 13 Cinemas" as is the plaque in the box-office showing pricing, etc. Also, although the theatre is listed in the Mann theatre showtimes ad in the LA Times, the individual studio ads for films in the paper do not list it as a Mann theatre. So, unlike other ads stating Mann's Nataional or Mann Chinese 6, the Beverly Center 13 Cinemas is left generic. It is as if Mann is embarrassed to be running the place and really doesn't want their name on it.

Mann seems to have done a limited spruce up of the place. The seats in most auditoriums seem recovered and the is new carpet in a few places. Presentation was actually a step up from when Loews Cineplex last ran the place. Masking was proper, Dolby Stereo sound was good (last time I was there Cineplex didn't bither turning the stereo sound on). There was actually an adequete amount of staff, unlike the bare bones staff before.

It seems though, that the mall owners wanted to keep the Cinema open for the sake of the mall, and must have begged an operator to help out. Anybody know?

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Christopher Crouch
Member

Posts: 292
From: Anaheim, CA
Registered: Feb 2006


 - posted January 05, 2007 09:26 AM      Profile for Christopher Crouch   Email Christopher Crouch         Edit/Delete Post 
From your description, it sounds like Mann might be in a management agreement with the mall (ie. it's not truly a Mann theatre, their company is just contracted to manage the facility for the mall). The company I work for has a location under similar circumstances; with such deals, you are generally subject to the owner's budgetary restrains and limitations (hence, the minimal alterations).

Then again, Mann hasn't exactly been a thriving company for well over a decade now. The lack of remodeling and proper branding might reflect the company's own financial limitations.

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Christopher Crouch
Member

Posts: 292
From: Anaheim, CA
Registered: Feb 2006


 - posted April 10, 2008 01:18 AM      Profile for Christopher Crouch   Email Christopher Crouch         Edit/Delete Post 
I attended a matinee at the Beverly Center this afternoon. Unfortunately, I was stuck in one of the home theatre size auditoriums (you could practically hang a bed sheet on a living room wall and achieve the same experience).

I have to wonder how long this site has left. While Wed, at 1:00 pm, is far from a prime business period, the place was a ghost town. The entire time I was there, I only saw three people in the theatre and two of them were staff members. More telling, the bookings were subrun, minus discount pricing.

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted April 12, 2008 10:15 AM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
I wonder if the mall is trying to get into talks with another major operator who would be interested in building a replacement theatre somewhere in the center. That mall, to me anyway, is such a shopping destination that for there not to be a theatre there would be disappointing.

Obviously AMC and Landmark wouldn't be interested because of their nearby plexes, but I'm sure if the mall made the right sweet deal, somebody else (Regal? Cinemark?) might go for it.

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003


 - posted April 12, 2008 10:27 AM      Profile for Jeff Arellano   Email Jeff Arellano         Edit/Delete Post 
Scott, my friend who is a manager at AMC has mentioned many times that AMC is working on building a new theatre somewere near or at the Beverly Center. A 12 plex is what it was originally going to be. Its still on apparently but no construction date yet.

Its AMC's idea of build two near each other (within a couple miles of each other, to compliment the other one):

Puente Hills - Walnut (2009 or 2010)
Covina - Glendora (2008)
Montebello - Monterey Park (2009)
Century City - Beverly Hills (?)
Torrance - Torrance - Redondo Beach
(Rolling Hills / Del Amo / Galleria)
Ontario - Rancho Cucamonga.

You can even see some in the midwest.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003


 - posted April 12, 2008 04:53 PM      Profile for Chris Utley   Author's Homepage   Email Chris Utley         Edit/Delete Post 
Hopefully it's AT and not IN the Beverly Center. That theatre is a **it stain on an otherwise upscale mall. Put it out of it's misery for goodness sake!

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Christopher Crouch
Member

Posts: 292
From: Anaheim, CA
Registered: Feb 2006


 - posted April 13, 2008 01:40 AM      Profile for Christopher Crouch   Email Christopher Crouch         Edit/Delete Post 
quote:
Hopefully it's AT and not IN the Beverly Center
Good point. Interior mall cinemas just aren't a viable business model anymore and the Beverly Center's highrise layout only compounds the problems. I just wonder where one could build a new theatre on or around that property.

quote:
That theatre is a **it stain on an otherwise upscale mall.
Funny to think that theatre was once a "hot spot" and notable within the Los Angeles cinema landscape.

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Brad Erickson
Member

Posts: 117
From: West Hollywood, CA
Registered: May 2006


 - posted April 14, 2008 09:10 AM      Profile for Brad Erickson   Email Brad Erickson         Edit/Delete Post 
Actually, AMC could take one of the department store spaces in the Beverly Center. I think Macys and Bloomingdales are the 2 stores in the complex. Maybe AMC is waiting for a lease to lapse. AMC has converted old Department Store spaces into theatres before.

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted April 14, 2008 07:12 PM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
I doubt either of those stores will be letter their lease lapse anytime soon. I'm sure being an upscale department store with a Beverly Hills location just looks good on the masthead.

Now if only there were a theatre at Beverly Connection... [Razz]

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Mike Rivest
Member

Posts: 96
From: Montreal,QC
Registered: Aug 2003


 - posted June 29, 2008 09:08 AM      Profile for Mike Rivest   Author's Homepage   Email Mike Rivest         Edit/Delete Post 
This was the first theatre to be built by Cineplex outside of Canada. (Cineplex became Cineplex Odeon in 1984 when they bought out the Canadian Odeon and France-Film circuits in Canada).
Grand opening ad at
http://movie-theatre.org/usa/ca/la/laa.pdf (page 3)

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003


 - posted June 29, 2008 04:32 PM      Profile for Jeff Arellano   Email Jeff Arellano         Edit/Delete Post 
A couple of things I found wrong on that pdf file:

The Beverly Center was dumped by Loews prior to the AMC merger. It never became an AMC.

Also, the Highland Park 3 is still open. Its not listed anymore but I drove by there a few weeks ago and it was showing Iron Man and something else. Still a first run.

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Chris Utley
Senior Member

Posts: 631
From: Torrance, CA
Registered: May 2003


 - posted August 06, 2009 08:52 AM      Profile for Chris Utley   Author's Homepage   Email Chris Utley         Edit/Delete Post 
Just found out that this theatre is closing today (August 6, 2009). Time will tell if Regency swoops in and takes it over.

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Scott D. Neff
Tour Guide

Posts: 661
From: San Francisco, CA
Registered: Feb 2003


 - posted August 06, 2009 10:46 AM      Profile for Scott D. Neff   Email Scott D. Neff         Edit/Delete Post 
Go get more pictures!

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Jeff Arellano
Senior Member

Posts: 685
From: Monterey Park, CA
Registered: Jun 2003


 - posted August 06, 2009 09:50 PM      Profile for Jeff Arellano   Email Jeff Arellano         Edit/Delete Post 
Another Mann bites the dust. And another Cineplex Odeon built theatre. Im sure this theatre will be gutted for retail.

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Mark Campbell
Member

Posts: 437
From: Seattle, WA
Registered: Oct 2004


 - posted August 08, 2009 11:27 AM      Profile for Mark Campbell   Email Mark Campbell         Edit/Delete Post 
Why am I not surprised it closed. I think Pacific should gut the place, rebuild it somehow, and then book the same films they play at The Grove.

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