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» Cinematour Forum   » Cinemas and Theatres   » Strollway Theatre Florissant Mo.

   
Author Topic: Strollway Theatre Florissant Mo.
Dan Akers
New Member

Posts: 12
From: St. Louis, MO
Registered: Jan 2004


 - posted May 20, 2004 09:38 PM      Profile for Dan Akers   Email Dan Akers         Edit/Delete Post 
This one is killing me. There was a Strollway shopping center that wasn't to far from me. But I don't ever remember a theatre ever being there. I asked a few people about it and they knew nothing. I would really like to know more about it if anyone has any info on it! THANKS!

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Kyle Muldrow
Member

Posts: 143
From: Laguna Hills, CA
Registered: Jul 2003


 - posted May 26, 2004 07:33 AM      Profile for Kyle Muldrow   Author's Homepage   Email Kyle Muldrow         Edit/Delete Post 
You wouldn't happen to remember what street that shopping center was on, would you? The only theaters in the Florissant area that I recall were the Grandview Cinema (Dunn Road), the 270 Drive-In, (Dunn and W. Florissant), the Cross Keys Cinema (Lindbergh and New Halls Ferry), the Halls Ferry 14 (New Halls Ferry Rd. near the Target store), and the Paddock Hills Cinema (Paddock Hills Shopping Center...or maybe that was Hazelwood?). I seem to recall an abandoned movie theater in a shopping center near the Ponticello's Italian Restaurant in Spanish Lake, but I doubt that's the one you're talking about. Keep in mind my memory goes back to about the early 70s so it's possible I'm leaving some places out.

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Dan Akers
New Member

Posts: 12
From: St. Louis, MO
Registered: Jan 2004


 - posted June 02, 2004 02:51 PM      Profile for Dan Akers   Email Dan Akers         Edit/Delete Post 
The Strollway Shopping Center (under a different name now) is at the corner of New Halls Ferry and Parker Rd. The theatre in Spanish Lake (Belfountain and Parker) actually reopened for a very short time. Paddock (I worked there) was at Parker and 367. Cross Keys is now gone! The only place that a theatre could have been at Strollway would have been where a resturant used to be, the building closest to New Halls Ferry rd. I just don't remember a theatre being there. I used to go up to Strollway alot, I just don't remember a theatre being there! There was a Jerry Lewis theatre in Central City (between New Halls Ferry/Old Halls Ferry and Dunn Rd) which wasn't open long, unless they renamed that to Strollway, but I have my doubts about that. Hope that helps!

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Kyle Muldrow
Member

Posts: 143
From: Laguna Hills, CA
Registered: Jul 2003


 - posted June 05, 2004 12:57 PM      Profile for Kyle Muldrow   Author's Homepage   Email Kyle Muldrow         Edit/Delete Post 
Dan, I still don't remember there ever being a theater in the Strollway Shopping Center, despite the excellent information you provided. However, I do remember a Central City theater. Recalling movie ads in the newspaper from the mid-70s, it was called the Central City Cine and was run by Wehrenberg. You mentioned the theater had been in the Jerry Lewis family, which didn't last long at all. Perhaps Wehrenberg took over that place and ran it for a little while before closing it. I know Central City ads disappeared from Wehrenberg listings pretty quickly after I first saw it.

It's interesting you worked at the Paddock Cinema. That one was a Mid-America theater. It seems to me Mid-America decided to open a one or two screen theater in almost every strip mall shopping center they could find. Eventually, this proved to be their downfall, I think, because they had too many locations and had saturated the market. Besides, it's hard to book films in that many theaters, which is why MA showed so many X-rated films in the 70s. How long did you work at the Paddock? Was it a popular theater at that time?

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Charles Van Bibber
New Member

Posts: 18
From: St. Louis, MO
Registered: Feb 2003


 - posted June 08, 2004 11:56 PM      Profile for Charles Van Bibber   Email Charles Van Bibber         Edit/Delete Post 
From what I show the Jerry Lewis Cinema started as the same name, then became the Central City, and when Wehrenberg abandoned it, it became the Strollway. I may be wrong but previous ads in the St. Louis Post Dispatch and St. Louius Goobe Democrat show all three at the samea ddress. Keith, I was curious as if you managed theatres in the St. Louis Market, I recall the name when I worked for Loew's and then The Arthur/St. Louis Amusement Co. Being a pilot for TWA now AA on my down time I was a relief manager for the Arthur Chain and prior to that while in school I was a Student Assistant Manager for Mr. Boven at the Loew's State and later the Loew's Mid City.

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Dan Akers
New Member

Posts: 12
From: St. Louis, MO
Registered: Jan 2004


 - posted June 13, 2004 06:49 PM      Profile for Dan Akers   Email Dan Akers         Edit/Delete Post 
Thanks all for the info on the Strollway. I worked 6 years at Paddock. For a dollar house, it actually did make money at the time and it was a fun place for the most part.

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Bradley Higgins
New Member

Posts: 14
From: St. Louis, MO
Registered: Nov 2009


 - posted December 08, 2009 04:36 PM      Profile for Bradley Higgins   Email Bradley Higgins         Edit/Delete Post 
A friend of mine told me the theater at the Belle Park Plaza shopping center got raided for running a double feature of porn movies Deep Throat and Behind the Green Door which one of the drivers in Cannonball Run was watching. He said they were at intermission when the police showed up. All the people at the theater that night got their money back and because of that saw a free movie.

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