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» Cinematour Forum   » Cinemas in the News   » Tyler, TX: Liberty theater (now Liberty Hall) in completion and promotion mode

Author Topic: Tyler, TX: Liberty theater (now Liberty Hall) in completion and promotion mode
John Robert

Posts: 135
From: Addison, TX
Registered: Jan 2005

 - posted July 31, 2011 09:45 AM      Profile for John Robert   Email John Robert         Edit/Delete Post 
A promotional YouTube video is posted within the page at the link, with renovation and completion clips, as well as old pix and vids of the downtown area where the facades of the Liberty, as well as another past theater on the square--the Arcadia, can be seen. Liberty Hall principals, supporters, and the city mayor are all interviewed, as well, during the video.

Tyler Morning Telegraph article

Friday, July 29, 2011

Tyler Using Internet Video To Showcase Liberty Hall Renovations

Staff Writer

Coming soon to a vintage movie theater and electronic gadgets near you: creepy zombies, classic flicks and a stroll down memory lane.

Tyler publicizing the anticipated opening of the revitalized 1930s era Liberty Hall, creating a promotional video accessible via YouTube, Facebook, Twitter and the Web.

Officials said they want to debut downtown Tyler's intimate 300-seat performance venue on Erwin Street before a worldwide audience, and they are turning to social media to help do it.

“This is a major part of our communication strategy,” Tyler Communications Director Susan Guthrie said. “You have to go where people are willing to listen.”

People have a variety of options to receive information — to reach a wider audience, you can't expect them to come to you, Ms. Guthrie said.

Another enormous plus is the low cost to post the production to the Web, she said.

The city created its Facebook and Twitter accounts in addition to its regular website to promote services and programs.

Both are coming in handy as the theater's Sept. 10 opening draws near, officials said.

“We have nearly 5,000 followers,” Ms. Guthrie said. “That's about 5 percent of the population. Social media is an incredible tool for us to share information with people who may or may not be using traditional media.”

Other city-produced videos focus on Gallery Main Street and recreational opportunities.

A video that's still in the works promotes the Liberty's first film festival, “Show Us Your Shorts,” planned for Oct. 12 to 15.

The October festival is expected to feature a collection of original comedy short films created by Texas filmmakers and plenty of trade discussions, including a special workshop on zombie makeup and latex.

“For us, there was never a question on where we would have the festival,” Main Street Director Beverly Abell said. “This old theater is a time traveler for sure. In the old days, films would be promoted through the newspaper, placards and word of mouth.”

Today, the exposure possibilities appear almost limitless, she said.
Interest in the Liberty's reopening seems to be growing almost as fast as predicted ticket sales.

“I'm so excited, I just wish it would get here,” Liberty manager Anne Payne said. “People are calling and calling wanting to buy tickets. We want everyone to come down and support us.”

The fall lineup includes a variety of music artists, including the rock band Eisley in September, and classic movies, such as Alfred Hitchcock's spine-tingling thriller “Psycho” in October.

Familiar faces are featured in the Liberty's promotional video — historian Mary Jane McNamara, Mayor Barbara Bass, Architect Jason Jennings, East Texas Symphony Orchestra's Nancy Wrenn and City Manager Mark McDaniel.

The film highlights efforts to restore the decaying theater to its former glory, a project seeded amid talk of the Tyler 21 comprehensive plan, which outlines opportunities to revitalize downtown.

More than $1 million in private donations from the community was raised to complete the project — the mayor responsible for generating about 75 percent of it, McDaniel said.

“It's amazing,” he said, sharing his reaction to the outpouring of community support. “Usually you see this sort of thing with universities and in larger cities … it really is amazing.”

Video viewers are given a peek of the Liberty as it is presented for its grand opening — red velvet seats, hand-painted inlays and glowing portal lights.

The East Texas Symphony Orchestra and The Genecov Group, the major supporter of the project, are recognized on the building's exterior.

Parting words from Mayor Bass seem to share the real reason for making the video.

“The work is done, the time is here, we need you,” she said. “Come join us at Liberty Hall. Please make this a part of your life, for you and your children, for generations to come.”

Behind the camera is Trent Spradlin, the city's videographer, officials said.
He started dodging construction crews in February to document the theater's rebirth, using “work in progress” images — as well as historical film footage and still photos — to illustrate the Liberty's past.

It took about four hours to film and several days to edit, he said.
Spradlin seems content with the outcome.

“After living here all my life, it was cool to be a part of a project like this that showcases a major part of Tyler's downtown history, he said.

To view the video, visit and click on the Facebook icon on the right side of the page or visit to watch the video.

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