From: Addison, TX
Registered: Jan 2005
posted July 31, 2011 09:25 AM
...and when they owned a theater I once worked at several miles south, they couldn't be bothered with even a minimal renovation, much less a screen addition or change, oh well....
Tyler Morning Telegraph article
Thursday, July 28, 2011
Tyler 1 Of 6 Cities In U.S. To Get Carmike BigD Auditorium
By CASEY MURPHY
Something big is coming to Tyler today. Carmike 14 in Tyler will be one of only half a dozen movie theaters in the country to offer a “BigD” auditorium with floor-to-ceiling, wall-to-wall screening and a state-of-the-art audio and visual experience.
A ribbon-cutting will be held at 4:30 p.m. today, followed by a screening of the movie “Cowboys and Aliens” at 7 p.m. in the renovated auditorium at Carmike 14, at 7415 S. Broadway Ave.
Tyler is a wonderful movie-going community,” Carmike Director of Marketing Terrell Mayton said. “We have a tremendous following in Tyler …”
He said Carmike looked around the country for cities where people enjoy going to the movies to decide where to put the new “cutting-edge auditorium,” which he called the “ultimate movie-going experience.”
For Tyler to be only the sixth Carmike in the nation to get a BigD auditorium is a “really big deal,” Mayton said. Tyler follows Colombus Ga.,; Franklin Tenn.; Canton, Ga.; Billings Mont.; and Savannah, Ga.
“What it means is the Tyler area movie-goers have the ultimate entertainment experience and the finest presentation of a movie, sporting event, concert, opera or ballet that can be found.”
Mayton said restorations to turn one of Carmike's auditoriums into a BigD, which will have a capacity of more than 300 people, have been happening for several weeks.
Jackie Monaghan, senior media advisor for Morningstar PR, said an existing auditorium was refurbished, consisting of “multi-million dollar” sound, audio and visual upgrades.
The premier movie showing tonight will give Tyler residents the chance to take a sneak peak at the completely redesigned auditorium, which will include a screen measuring 62 feet wide and nearly three stories tall, the latest in 7.1 surround sound and digital projection of 2D and 3D features.
“The BigD experience moves movie going to a new level … every format Hollywood can imagine is accommodated in a theater awash with large leather rocking recliners that look like they were pulled off a G-5 luxury aircraft,” Ms. Monaghan said. “Carmike has created a total media room environment for the moviegoer.”
Mayton said the “unique” auditorium gives a feeling of being in the movie.
“It is truly something you have to experience,” he said.
Today's events will be attended by City Council and Tyler Area Chamber of Commerce members, as well as other community leaders and Carmike representatives.
Any remaining limited seating for the movie showing will be welcome to members of the public who bring in a $5 donation or four cans of food to be given to the East Texas Food Bank.
Two local radio stations will broadcast live from the event.
Carmike Cinemas is an industry leader in digital projection and 3D technology since 2006, representatives said. Carmike's “BigD” digital experience is powered by a cutting edge Christie Brilliant 3Dflash projector. Images are projected onto a wall-to-wall, ceiling-to-floor screen and a light output of 30,000 lumens creates a picture quality with higher resolution than HD.
The custom QSC DIGITAL audio system is tuned into a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a “revolution” in surround sound technology with digital audio processing supported by quad-amplified, four-way speakers and six 21-inch subwoofers.
“We're providing the ultimate entertainment experience that centerpieces large format digital with bigger screens, bigger, better sounds and luxurious in-theater seating for cutting edge presentation and the definitive enjoyment of our audiences,” Carmike Cinemas President/CEO David Passman said in a prepared statement. Plans to expand the “BigD” experience will include more locations by the end of 2011 in Missoula, Mont., Chattanooga, Tenn., Minneapolis, Minn., and St. Clairsville, Ohio.
“The success over the past years of 3D releases for features like ‘Avatar,' ‘Cars 2' and ‘Transformers Dark of the Moon,' and the record-breaking new ‘Harry Potter and The Deathly Hallows Part 2,' proves that audiences are excited about and enjoy the new digital experience and are demanding it,” Passman said.
“These early successes will no doubt persuade producers to release more movies in this format and with the BigD experience — either in 3D or 2D digital — Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level.”
As of March 31, Carmike had 240 theaters with 2,223 screens in 36 states.
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