posted January 26, 2006 11:41 PM
I think the theatres being divested are listed because the Justice Department is allowing AMC to run them until they are sold. As a previous poster stated, AMC has about four months from tomorrow's date to sell them.
From: Somerville, MA
Registered: Jan 2005
posted January 27, 2006 05:58 AM
I thought today was supposed to be the big Rebranding Day ... but in today's Boston Globe, all five of our remaining Loews Cineplex theatres are still advertised with Loews logos and names (for instance, "Loews Theatres At The Loop" in Methuen, MA)
From: Torrance, CA
Registered: May 2003
posted January 27, 2006 09:12 AM
quote:If you look at Movietickets.com its called the AMC Crenshaw 15.
According to Fandango, the've renamed it "MJ Crenshaw 15". I'll get an LA Times to confirm today.
Surely AMC isn't stupid enough to take Magic's name off the theatres he built. If they do - in spite of the impact those theatres have in their respective communities, they'd better get their PR people ready to do some serious butt kissing in the hood.
posted January 27, 2006 12:17 PM
I think Star Theaters were always kept seperate because a few years ago Loews only owned half of this opperation, when they bought out 100% stake in it they never changed the branding (the way they never rebranded Cineplex Oden sites). If AMC rebrands I'd look for the name to come down. As for Magic Johnson, I belive those theaters were a partnership between Johnson and Loews - it'd be stupid to remove the name since the mission of those sites is to bring economic devolopment to "the hood" - AMC lists the Magic Johnson theater in New York City as the Harlem 9.
From: Maplewood, NJ
Registered: Jan 2006
posted January 29, 2006 06:51 AM
If AMC does maintain their new acquisitions and spruce up some of the sites that had started to hit the skids under Loews Cineplex, then maybe the merger/takeover has a bright side. I have to say that the two former GCCs near me (Essex Green 9 and Clifton Commons 16) have stayed clean and presentable since AMC took them over.
I'll miss the Loews name, though. Even memories of that distinctly '80s "Thank you for coming to Loews/Sit back, relax, and ENJOY THE SHOW" jingle seem a little sweeter now. And let's not even get into whether the 'plexes carrying the Loews name could measure up to the movie palaces that once did. (They couldn't, but still...)